Strategic Use of Images in Search Engine Optimization
- 17th January 2018
- Advanced SEO Techniques, SEO
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:
Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing message such as “Book now and save 20%!”. The aforementioned tagline lacks descriptive text, but possesses persuasive characteristics. That being said, you may want to place the tagline in an image and the key phrase (i.e. Las Vegas hotel) in a header tag. This places emphasis on the desired term, yet still provides a marketing opportunity without compromising keyword consistency.
In other words, images are a great place to insert marketing messages that lack the necessary keywords and phrases. Leveraging this technique will ensure that descriptive text is indexed, while less marketing jargon is overlooked. The combination of keyword-rich content and enticing messaging will satisfy both sides of the strategic equation.
Vince Robinson Up Online
About us and this blog
We are a full service agency that deliver compelling digital marketing solution. Our winning solutions and experience helps to deliver great results across several key areas.
Request a free quote
We offer professional SEO services that help websites increase organic search drastically and compete for 1st page rankings of highly competitive keywords.
More from our blogSee all posts
- The Importance Of HTTPS Secured Websites 13th September 2018
- 5 Tips For Preparing For Mobile-First Indexing In 2018 20th April 2018
- Absolute Links vs. Relative Links – SEO Value 17th March 2018