Association of Independent Movers
Local SEO Schema Generator
Build a complete JSON-LD schema for your removals business — the structured data Google and AI assistants use to understand who you are, what you do, and why to recommend you.
Free for AIM members1
Core identity
Name, contact, description
▼Your digital fingerprint. Use your exact legal name as registered at Companies House — even small differences weaken your entity consistency.
Use a local number, not 0800 — local numbers are a proximity signal.
Full URL to a PNG or SVG on your server.
1–2 sentences. Describe what you do and where — avoid vague phrases like "professional and reliable".
Helps Google verify your entity against official records.
2
Location signals
Address, GPS, service areas
▼Your address must match your Google Business Profile and Companies House registration exactly — even "St" vs "Street" matters.
Optional. Found in your GBP URL — links schema to your verified listing.
Service areas — add every town you actively serve
3
Operational signals
Opening hours, pricing, payment
▼Opening hours are used by Google to answer "are they open now?" queries and populate your Knowledge Panel. Set them accurately.
Opening hours
4
Entity authority
Social profiles, directories, founder
▼This is where most businesses fall short. Connect your business to the wider web — social profiles, directories, and trade bodies turn you from an isolated listing into a verified entity with authority.
Same-as links — add your AIM listing, Facebook, LinkedIn, Trustpilot, Checkatrade, BAR profile, and any directories
5
Actions
Quote form, booking link
▼Action markup enables Google to show a "Get a quote" button directly in search results and AI Overviews — driving clicks before users visit a comparison site.
6
Services
What you offer, where
▼Each service becomes a structured entity Google can match to specific queries — far more powerful than generic category listings. Add each service type separately.
Add residential, commercial, international, packing, storage, and any other services you offer
7
Social proof
Reviews, awards, accreditations
▼Review data enables Google to display star ratings in search results. Use your real Google Reviews average — Google cross-references this directly.
Awards & accreditations — include "AIM Member" as a trade body trust signal
How to add this to your WordPress website
- Click Copy to clipboard above
- In WordPress go to Plugins → Add New and install Insert Headers and Footers (free, by WPCode)
- Go to Settings → Insert Headers and Footers
- Paste into the Scripts in Header box
- Click Save
- Validate at validator.schema.org
- Test with Google Rich Results Test
